Brand Guidelines
POSITIONING
For Chesterfield County small businesses, we provide actionable tools and structured support to achieve measurable performance and sustainable growth.
Brand Tenets
P
Preparation
P
Preparation
Get ready to do it.
A
Accountability
A
Accountability
Do it right.
T
Trajectory
T
Trajectory
Aim to grow.
H
Health
H
Health
Keep it growing.
KEY MESSAGING
We are a private organization that helps small businesses thrive.
Serving as a business incubator small businesses in Chesterfield County, we help educate and develop entrepreneurs to promote and support the creation and development of business.
BRAND COLORS
Primary
Secondary
Hex #718349
RGB: 113, 131, 73
CMYK: 56, 31, 84, 16
PMS: 575 C
Hex #34454E
RGB: 52, 69, 78
CMYK: 79, 62, 52, 39
PMS: 432 C
Hex #F0ECDA
RGB: 240, 236, 218
CMYK: 5, 4, 14, 0
PMS: P 8-9 C
Hex #B5BA94
RGB: 181, 186, 148
CMYK: 31, 18, 47, 0
PMS: 5793 C
Hex #D9B55A
RGB: 217, 181, 90
CMYK: 16, 27, 77, 0
PMS: 141 C
Hex #C95B40
RGB: 201, 91, 64
CMYK: 21, 78, 84, 0
PMS: 7619 C
IMAGES
JPEG LOGOS
Jpeg logos are pixel-based graphics that are resolution-dependent. They work well for web & print as well as quick previews. Download below.
Color
Black
PNG LOGOS
PNG logos are pixel-based graphics that are resolution-dependent that are used mainly for digital and presentation purposes. They allow for transparency so they can work on different colored backgrounds instead of just white.