Brand Guidelines
POSITIONING
For Chesterfield County small businesses, we provide actionable tools and structured support to achieve measurable performance and sustainable growth.
Brand Tenets
P
Preparation
Get ready to do it.
A
Accountability
Do it right.
T
Trajectory
Aim to grow.
H
Health
Keep it growing.
KEY MESSAGING
We are a private organization that helps small businesses thrive.
Serving as a business incubator small businesses in Chesterfield County, we help educate and develop entrepreneurs to promote and support the creation and development of business.
BRAND COLORS
Primary
Secondary
Hex #718349
RGB: 113, 131, 73
CMYK: 56, 31, 84, 16
PMS: 575 C
Hex #34454E
RGB: 52, 69, 78
CMYK: 79, 62, 52, 39
PMS: 432 C
Hex #F0ECDA
RGB: 240, 236, 218
CMYK: 5, 4, 14, 0
PMS: P 8-9 C
Hex #B5BA94
RGB: 181, 186, 148
CMYK: 31, 18, 47, 0
PMS: 5793 C
Hex #D9B55A
RGB: 217, 181, 90
CMYK: 16, 27, 77, 0
PMS: 141 C
Hex #C95B40
RGB: 201, 91, 64
CMYK: 21, 78, 84, 0
PMS: 7619 C
IMAGES
JPEG LOGOS
Jpeg logos are pixel-based graphics that are resolution-dependent. They work well for web & print as well as quick previews. Download below.
Color
Black
PNG LOGOS
PNG logos are pixel-based graphics that are resolution-dependent that are used mainly for digital and presentation purposes. They allow for transparency so they can work on different colored backgrounds instead of just white.
Color
Black
White
Color
VECTOR LOGOS
Vector logos are curve-based that are not dependent on resolution. These EPS files are individual vector design elements. Should be used for all professional design and printing.
Black
White
Pantone
EXCLUSION ZONES
When using the logos, make sure there is space around left around them. Below maps the zones that elements can't cross around the logo.
ICONOGRAPHY
Iconography is perfect for supporting graphics.
JPEG
PNG
Vector
TAGLINES
The taglines for Bizworks can be downloaded in any format.
JPEG
Color
Black
PNG
