Brand Guidelines

POSITIONING

For Chesterfield County small businesses, we provide actionable tools and structured support to achieve measurable performance and sustainable growth.

Brand Tenets

P

Preparation

A

Accountability

T

Trajectory

H

Health

KEY MESSAGING

We are a private organization that helps small businesses thrive.

Serving as a business incubator small businesses in Chesterfield County, we help educate and develop entrepreneurs to promote and support the creation and development of business.

BRAND COLORS

Primary
Secondary

Hex #718349

RGB: 113, 131, 73

CMYK: 56, 31, 84, 16

PMS: 575 C

Hex #34454E

RGB: 52, 69, 78

CMYK: 79, 62, 52, 39

PMS: 432 C

Hex #F0ECDA

RGB: 240, 236, 218

CMYK: 5, 4, 14, 0

PMS: P 8-9 C

Hex #B5BA94

RGB: 181, 186, 148

CMYK: 31, 18, 47, 0

PMS: 5793 C

Hex #D9B55A

RGB: 217, 181, 90

CMYK: 16, 27, 77, 0

PMS: 141 C

Hex #C95B40

RGB: 201, 91, 64

CMYK: 21, 78, 84, 0

PMS: 7619 C

IMAGES

JPEG LOGOS

Jpeg logos are pixel-based graphics that are resolution-dependent. They work well for web & print as well as quick previews. Download below.

Color
Black

PNG LOGOS

PNG logos are pixel-based graphics that are resolution-dependent that are used mainly for digital and presentation purposes. They allow for transparency so they can work on different colored backgrounds instead of just white. 

Color
Black
White
Color

VECTOR LOGOS

Vector logos are curve-based that are not dependent on resolution. These EPS files are individual vector design elements. Should be used for all professional design and printing.

Black
White
Pantone

EXCLUSION ZONES

When using the logos, make sure there is space around left around them. Below maps the zones that elements can't cross around the logo.

ICONOGRAPHY

Iconography is perfect for supporting graphics.

JPEG
PNG
Vector

TAGLINES

The taglines for Bizworks can be downloaded in any format.

JPEG

Color

Black

PNG

Color

Black

White

Vector

Color

Black

White

Pantone

2545 Bellwood Road
North Chesterfield, VA 23237

 Monday - Friday 8:30AM–4:30PM
Closed: Saturday and Sunday
Phone: (804) 275-5190
info@bizworkscenter.org

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©BizWorks 2020. All rights reserved.