Brand Guidelines

POSITIONING

For Chesterfield County small businesses, we provide actionable tools and structured support to achieve measurable performance and sustainable growth.

Brand Tenets

P

Preparation

A

Accountability

T

Trajectory

H

Health

KEY MESSAGING

We are a private organization that helps small businesses thrive.

Serving as a business incubator small businesses in Chesterfield County, we help educate and develop entrepreneurs to promote and support the creation and development of business.

BRAND COLORS

Primary
Secondary

Hex #718349

RGB: 113, 131, 73

CMYK: 56, 31, 84, 16

PMS: 757 C

Hex #34454E

RGB: 52, 69, 78

CMYK: 79, 62, 52, 39

PMS: 423 C

Hex #F0ECDA

RGB: 240, 236, 218

CMYK: 5, 4, 14, 0

PMS: P 8-9 C

Hex #B5BA94

RGB: 181, 186, 148

CMYK: 31, 18, 47, 0

PMS: 5793 C

Hex #D9B55A

RGB: 217, 181, 90

CMYK: 16, 27, 77, 0

PMS: 141 C

Hex #C95B40

RGB: 201, 91, 64

CMYK: 21, 78, 84, 0

PMS: 7619 C

JPEG LOGOS

Jpeg logos are pixel-based graphics that are resolution-dependent. They work well for web & print as well as quick previews. Download below.

Color
Black

PNG LOGOS

PNG logos are pixel-based graphics that are resolution-dependent that are used mainly for digital and presentation purposes. They allow for transparency so they can work on different colored backgrounds instead of just white. 

Color
Black